Column1 DDS Name LookUp Column2 Column3 Column4 Dates Column5 Days Column6 Column7 Universe Sec Length S/L Conversion Audience Conversion ads - 16 24 Ads Audience Conversion ads - 16 34 Wmn Conversion to 1634Men CPT/CPS Column8 Actual CPT Column9 Spots per day per station BA Imps (000s)  Adult EQImps (000s) BA AVTVR BA EQTVR BA TVRS Adult TVR Column10 Column11 Column12 Column13 Column14 May - July 15 Visit RR% Visits Column15 May - July15 Conv RR% Conversions Column16 Programme notes Column17 Column18 Column19 Column20
Band 1 Box7 Box760 SomeValue AB 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 217 249 155 CPT £3,77 £7,54 72 12 212 424 0,01 0,9 0,4 £1 600 £1 440 6% £288 £1,44 0,091 385 £4,15 0,008 33
£49
SomeValue £1 600 1
Band 1 Kerrang Kerrang60 SomeValue XY 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 197 204 179 CPT £3,77 £7,54 12 2 29 58 0,01 0,1 0,1 £220 £198 1% £40 £0,20 0,376 219 £1,00 0,037 21
£10
SomeValue £220 1
Band 1 E4 E440 SomeValue AB/SK 40" XYZ 14th - 19th Oct 6 Wed - Mon 0700 - 1800 Lorem 49336 40 1,3 237 242 148 CPT £3,77 £5,03 5 1 458 610 0,17 1,2 0,9 £2 300 £2 070 9% £414 £2,07 0,046 283 £8,12 0,003 16
£146
SomeValue £1 150 £1 150 2
Band 1 ITVBE ITVBE40 SomeValue AB/SK 40" XYZ 14th - 19th Oct 6 Wed - Mon 0900 - 1800 Lorem 49336 40 1,3 101 181 59 CPT £4,00 £5,33 12 2 450 600 0,07 1,2 0,9 £2 400 £2 160 9% £432 £2,16 0,041 247 £9,73 0,003 18
£136
SomeValue £1 200 £1 200 2
Band 1 ITVBE ITVBE60 SomeValue AB/SK/PT 60" XYZ 14th - 19th Oct 6 Wed - Mon 0900 - 1800 Lorem 49336 60 2,0 101 181 59 CPT £4,00 £8,00 6 1 225 450 0,07 0,9 0,5 £1 800 £1 620 7% £324 £1,62 0,037 167 £10,80 0,002 9
£192
SomeValue £600 £600 £600 3
Band 1 5* 5*60 SomeValue AB/SK/PT 60" XYZ 14th - 16th & 19th Oct 4 Mon-Fri 1600-1700 Lorem 49336 60 2,0 211 246 120 CPT £3,50 £7,00 4 1 143 286 0,07 0,6 0,3 £1 000 £900 4% £180 £0,90 0,042 120 £8,32 0,003 8
£129
SomeValue £333 £333 £333 3
Band 1 LONLIV LONLIV60 SomeValue AB/SK/PT 60" XYZ 14th - 19th Oct 6 Wed - Mon 0900 - 1800 Lorem 49336 60 2,0 101 181 59 CPT £3,50 £7,00 6 1 136 271 0,05 0,6 0,3 £950 £855 4% £171 £0,86 0,056 151 £6,30 0,004 12
£82
SomeValue £317 £317 £317 3
Band 1 COMCEN COMCEN60 SomeValue AB/SK 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 204 293 151 CPT £3,00 £6,00 14 2 667 1333 0,10 2,7 1,4 £4 000 £3 600 16% £720 £3,60 0,045 600 £6,67 0,003 38
£106
SomeValue £2 000 £2 000 2
Band 1 COMCENE COMCENE60 SomeValue AB/SK/PT 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 211 246 120 CPT £3,00 £6,00 18 3 133 267 0,02 0,5 0,3 £800 £720 3% £144 £0,72 0,123 329 £2,44 0,010 26
£31
SomeValue £267 £267 £267 3
Band 1 COMCENE COMCENE90 SomeValue AB/SK/PT 90" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 90 3,0 211 246 120 CPT £3,00 £9,00 17 3 122 367 0,02 0,7 0,2 £1 100 £990 4% £198 £0,99 0,078 286 £3,84 0,005 20
£55
SomeValue £367 £367 £367 3
Band 1 DSCH&H DSCH&H60 SomeValue AB/SK/PT 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 45 57 40 CPT £3,00 £6,00 18 3 80 160 0,01 0,3 0,2 £480 £432 2% £86 £0,43 0,171 274 £1,75 0,017 27
£18
SomeValue £160 £160 £160 3
Band 1 DSCH&H DSCH&H90 SomeValue AB/SK/PT 90" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 90 3,0 45 57 40 CPT £3,00 £9,00 18 3 80 240 0,01 0,5 0,2 £720 £648 3% £130 £0,65 0,136 327 £2,20 0,011 27
£27
SomeValue £240 £240 £240 3
Band 1 DMAX DMAX60 SomeValue AB/PT 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 214 109 166 CPT £3,00 £6,00 24 4 107 213 0,01 0,4 0,2 £640 £576 2% £115 £0,58 0,087 185 £3,46 0,007 15
£42
SomeValue £320 £320 2
Band 1 E! E!60 SomeValue AB/SK/PT 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 150 275 36 CPT £3,00 £6,00 24 4 192 383 0,02 0,8 0,4 £1 150 £1 035 4% £207 £1,04 0,088 335 £3,43 0,007 26
£45
SomeValue £383 £383 £383 3
Band 1 ExSports ExSports90 SomeValue XY 90" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 90 3,0 60 136 258 CPT £3,00 £9,00 11 2 6 17 0,00 0,0 0,0 £50 £45 0% £9 £0,05 1,608 268 £0,19 0,097 16
£3
SomeValue £50 1
Band 1 MTV MTV40 SomeValue AB 40" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 40 1,3 201 264 56 CPT £3,00 £4,00 12 2 118 157 0,02 0,3 0,2 £470 £423 2% £85 £0,42 0,089 140 £3,36 0,008 12
£39
SomeValue £470 1
Band 1 MTV MTV60 SomeValue PT 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 201 264 56 CPT £3,00 £6,00 12 2 117 233 0,02 0,5 0,2 £700 £630 3% £126 £0,63 0,065 153 £4,59 0,005 11
£66
SomeValue £700 1
Band 1 MTV MTV90 SomeValue XY 90" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 90 3,0 201 264 56 CPT £3,00 £9,00 12 2 122 367 0,02 0,7 0,2 £1 100 £990 4% £198 £0,99 0,061 225 £4,88 0,004 15
£76
SomeValue £1 100 1
Band 1 MTVMUSIC MTVMUSIC60 SomeValue AB/SK 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 253 139 125 CPT £3,00 £6,00 12 2 73 147 0,01 0,3 0,1 £440 £396 2% £79 £0,40 0,040 58 £7,57 0,004 6
£79
SomeValue £220 £220 2
Band 1 MTVHITS MTVHITS60 SomeValue XY 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 246 242 184 CPT £3,00 £6,00 12 2 77 153 0,01 0,3 0,2 £460 £414 2% £83 £0,41 0,045 69 £6,62 0,004 6
£72
SomeValue £460 1
Band 1 SKYMOVCO SKYMOVCO90 SomeValue AB/PT 90" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 90 3,0 206 178 114 CPT £3,00 £9,00 11 2 13 40 0,00 0,1 0,0 £120 £108 0% £22 £0,11 0,108 43 £2,79 0,015 6
£21
SomeValue £60 £60 2
Band 1 SKYMOVDR SKYMOVDR60 SomeValue AB/PT 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 22 137 59 CPT £3,00 £6,00 12 2 12 23 0,00 0,0 0,0 £70 £63 0% £13 £0,06 0,108 25 £2,79 0,015 3
£21
SomeValue £35 £35 2
Band 1 TLC TLC60 SomeValue AB/PT 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 127 193 29 CPT £3,00 £6,00 11 2 300 600 0,05 1,2 0,6 £1 800 £1 620 7% £324 £1,62 0,056 336 £5,36 0,005 31
£58
SomeValue £900 £900 2
Band 1 Fox Fox40 SomeValue AB/SK 40" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 40 1,3 64 65 83 CPT £3,00 £4,00 6 1 50 67 0,02 0,1 0,1 £200 £180 1% £36 £0,18 0,065 44 £4,60 0,005 3
£61
SomeValue £100 £100 2
Band 1 Fox Fox60 SomeValue AB/SK 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 64 65 83 CPT £3,00 £6,00 5 1 43 87 0,02 0,2 0,1 £260 £234 1% £47 £0,23 0,036 31 £8,40 0,003 2
£113
SomeValue £130 £130 2
Band 1 Spike Spike60 SomeValue XY 60" XYZ 14th - 19th Oct 6 Wed - Mon 1030 - 1800 Lorem 49336 60 2,0 69 82 99 CPT £3,00 £6,00 6 1 142 283 0,05 0,6 0,3 £850 £765 3% £153 £0,77 0,031 87 £9,74 0,003 7
£116
SomeValue £850 1
Totals 371 62 7837 £25 680 £23 112 100% £4 622 £23,11 5 388 £4,77 414 £62 £10 852 £4 682 £10 147
42% 18% 40%
ABC
Band 1 E! E!60 SomeValue AB 60" XYZ 14th - 19th Oct 6 Wed - Mon 1730 - 2259 Epsum 7256 60 2,0 49497 0,38 127 193 29 CPT £53,75 £20,74 £107,50 12 2 60 313 0,07 1,7 0,8 £6 500 £5 850 43% £1 170 £5,85 0,088 274 £23,69 0,007 21
£308
SomeValue £6 500 1
Band 1 DSCH&H DSCH&H60 SomeValue AB 60" XYZ 14th - 19th Oct 6 Wed - Mon 1730 - 2259 Epsum 7256 60 2,0 49497 1,84 127 193 29 CPT £53,75 £4,28 £107,50 12 2 4 105 0,01 0,1 0,1 £450 £405 3% £81 £0,41 0,171 180 £2,50 0,017 18
£25
SomeValue £450 1
Band 1 CHART CHART60 SomeValue XY 60" XYZ 14th - 19th Oct 6 Wed - Mon 1730 - 2259 Epsum 7256 60 2,0 49497 0,49 64 65 83 CPT £53,75 £16,08 £107,50 12 2 12 81 0,01 0,3 0,2 £1 300 £1 170 9% £234 £1,17 0,128 104 £12,52 0,011 9
£152
SomeValue £1 300 1
Band 1 CAPITAL CAPITAL60 SomeValue XY 60" XYZ 14th - 19th Oct 6 Wed - Mon 1730 - 2259 Epsum 7256 60 2,0 49497 0,65 64 65 83 CPT £53,75 £12,12 £107,50 12 2 5 41 0,01 0,1 0,1 £500 £450 3% £90 £0,45 0,039 16 £31,39 0,004 2
£272
SomeValue £500 1
Band 1 CLUBLAND CLUBLAND60 SomeValue XY/AB 60" XYZ 14th - 19th Oct 6 Wed - Mon 1730 - 2259 Epsum 7256 60 2,0 49497 0,44 344 128 344 CPT £53,75 £17,91 £107,50 12 2 3 15 0,00 0,1 0,0 £275 £248 2% £50 £0,25 0,181 28 £9,87 0,023 3
£79
SomeValue £138 £138 2
Band 1 PLANEtPO PLANEtPO60 SomeValue XY 60" XYZ 14th - 19th Oct 6 Wed - Mon 1730 - 2259 Epsum 7256 60 2,0 49497 0,31 151 138 159 CPT £53,75 £25,42 £107,50 12 2 6 24 0,01 0,2 0,1 £600 £540 4% £108 £0,54 0,289 68 £8,79 0,034 8
£75
SomeValue £600 1
Band 1 NOWMUSIC NOWMUSIC60 SomeValue AB 60" XYZ 14th - 19th Oct 6 Wed - Mon 1730 - 2259 Epsum 7256 60 2,0 49497 0,41 253 339 141 CPT £53,75 £19,22 £107,50 12 2 4 20 0,00 0,1 0,0 £380 £342 3% £68 £0,34 0,121 24 £15,86 0,015 3
£127
SomeValue £380 1
Band 1 COMCENE COMCENE60 SomeValue XY 60" XYZ 14th - 19th Oct 6 Wed - Mon 1730 - 2259 Epsum 7256 60 2,0 49497 0,58 344 128 344 CPT £53,75 £13,59 £107,50 12 2 42 331 0,05 1,2 0,6 £4 500 £4 050 30% £810 £4,05 0,123 408 £11,03 0,010 32
£140
SomeValue £4 500 1
Band 1 COMCENE COMCENE60 SomeValue AB 60" XYZ 14th - 19th Oct 6 Wed - Mon 1730 - 2259 Epsum 7256 60 2,0 49497 1,3 214 109 166 CPT £53,75 £6,06 £107,50 12 2 5 91 0,01 0,1 0,1 £550 £495 4% £99 £0,50 0,123 112 £4,92 0,010 9
£62
SomeValue £550 1
Totals 107 18 1021 £15 055 £13 550 100% £2 710 £13,55 1 214 £12,40 105 £144 £8 018 £0 £7 038
53% 0% 47%
PQR
Band 1 CAPITAL CAPITAL90 SomeValue AB/SK 90" XYZ 1st - 31st Oct 31 Mon-Sun 1030 - 1800 Lorem 49336 90 3,0 185 170 181 CPT £3,00 £9,00 58 2 100 300 0,00 0,6 0,203 £900 £810 7% £162 £0,81 0,168 505 £1,78 0,016 47
£19
SomeValue £450 £450 2
Band 1 CHART CHART60 SomeValue AB/SK 60" XYZ 1st - 31st Oct 31 Mon-Sun 1030 - 1800 Lorem 49336 60 2,0 313 254 178 CPT £3,00 £6,00 56 2 167 333 0,01 0,7 0,338 £1 000 £900 8% £180 £0,90 0,128 428 £2,34 0,011 35
£28
SomeValue £500 £500 2
Band 1 CLUBLAND CLUBLAND90 SomeValue AB/SK 90" XYZ 1st - 31st Oct 31 Mon-Sun 1030 - 1800 Lorem 49336 90 3,0 344 128 344 CPT £3,00 £9,00 57 2 42 127 0,00 0,3 0,086 £380 £342 3% £68 £0,34 0,315 399 £0,95 0,038 49
£8
SomeValue £190 £190 2
Band 1 PLANETPO PLANETPO60 SomeValue AB/SK 60" XYZ 1st - 31st Oct 31 Mon-Sun 1030 - 1800 Lorem 49336 60 2,0 151 138 159 CPT £3,00 £6,00 59 2 58 117 0,00 0,2 0,118 £350 £315 3% £63 £0,32 0,289 337 £1,04 0,034 39
£9
SomeValue £175 £175 2
Band 1 NOWMUSIC NOWMUSIC60 SomeValue AB/SK 60" XYZ 1st - 31st Oct 31 Mon-Sun 1030 - 1800 Lorem 49336 60 2,0 253 339 141 CPT £3,00 £6,00 56 2 83 167 0,00 0,3 0,169 £500 £450 4% £90 £0,45 0,121 202 £2,48 0,015 25
£20
SomeValue £250 £250 2
Band 1 DSCH&H DSCH&H60 SomeValue AB/SK 60" XYZ 1st - 13th & 20th - 31st Oct 25 Mon-Sun 1030 - 1800 Lorem 49336 60 2,0 45 57 40 CPT £3,00 £6,00 56 2 250 500 0,01 1,0 0,507 £1 500 £1 350 12% £270 £1,35 0,171 856 £1,75 0,017 85
£18
SomeValue £750 £750 2
Band 1 DSCH&H DSCH&H90 SomeValue AB/SK 90" XYZ 1st - 13th & 20th - 31st Oct 25 Mon-Sun 1030 - 1800 Lorem 49336 90 3,0 45 57 40 CPT £3,00 £9,00 55 2 244 733 0,01 1,5 0,495 £2 200 £1 980 17% £396 £1,98 0,136 999 £2,20 0,011 83
£27
SomeValue £1 100 £1 100 2
Band 1 E! E!60 SomeValue AB/SK 60" XYZ 1st - 13th & 20th - 31st Oct 25 Mon-Sun 1030 - 1800 Lorem 49336 60 2,0 150 275 36 CPT £3,00 £6,00 49 2 400 800 0,02 1,6 0,811 £2 400 £2 160 19% £432 £2,16 0,088 700 £3,43 0,007 54
£45
SomeValue £1 200 £1 200 2
Band 1 E! E!90 SomeValue AB/SK 90" XYZ 1st - 13th & 20th - 31st Oct 25 Mon-Sun 1030 - 1800 Lorem 49336 90 3,0 150 275 36 CPT £3,00 £9,00 48 2 389 1167 0,02 2,4 0,788 £3 500 £3 150 27% £630 £3,15 0,069 802 £4,37 0,005 58
£60
SomeValue £1 750 £1 750 2
Totals 495 18 4243 £12 730 £11 457 100% £2 291 £11,46 5 227 £2,44 475 £27 £6 365 £0 £6 365
50% 0% 50%
Totals 973 98 13101 £53 465 £48 119 100% £9 624 £48 11829 £5 993 £54 £25 234 £4 682 £23 549
47% 9% 44%