![](data:image/png;base64,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)

**Meridian Outdoor Co. — Business Plan**

FY2026 Strategic Plan


# **1. Executive Summary**

Meridian Outdoor Co. is a direct-to-consumer outdoor apparel and gear brand serving thru-hikers, backcountry travelers, and weekend adventurers. This plan outlines our strategy for fiscal year 2026, a year in which we expect to grow revenue by forty percent, expand into three new retail categories, and launch our sustainability certification program.

Our competitive advantage rests on three pillars: field-tested product design, a vertically integrated supply chain, and a community-first marketing model that reduces customer acquisition costs by thirty-eight percent compared to industry benchmarks. The combination gives us room to invest in durability and repairability without sacrificing margin.

Key highlights:

- Projected FY2026 revenue of $12.2M, up from $8.7M in FY2025.
- Launch of the Trailhead Pro apparel line in Q2 2026.
- Expansion into two new international markets: Canada and the United Kingdom.
- Sustainability certification for eighty percent of the product catalog.

# **2. Company Overview**


## ***2.1 Mission***

To build outdoor gear our customers trust on the hardest miles of the trail — gear that lasts, repairs cleanly, and returns to the earth at the end of its life.


## ***2.2 History***

1. 2018 — Company founded in Bend, Oregon by two former REI product designers.
1. 2019 — First product line ships: the Meridian Pack 40L backpack.
1. 2021 — $2M seed round closed; warehouse operations moved in-house.
1. 2023 — Crossed $5M in annual revenue; launched the field-repair program.
1. 2025 — Opened flagship retail store in Portland; began sustainability audit.

# **3. Products & Services**


## ***3.1 Product Categories***

Our FY2026 catalog spans backpacks, footwear, apparel, outerwear, and cooking gear. The table below summarizes our flagship SKUs for the coming year.


| SKU | Product | Category | MSRP |
| --- | --- | --- | --- |
| MP-040 | Meridian Pack 40L | Backpack | $189.00 |
| MP-065 | Meridian Pack 65L | Backpack | $249.00 |
| TB-010 | Trailhead Boot | Footwear | $219.00 |
| CP-002 | Canyon Pant | Apparel | $129.00 |
| SS-001 | Summit Shell | Outerwear | $299.00 |
| CK-003 | Coalfire Kit | Cooking | $69.00 |