**Meridian Outdoor Co. — Business Plan**

FY2026 Strategic Plan




**Table of Contents**

MeridianOutdoorCo.—BusinessPlan.........................................................................................1

FY2026StrategicPlan.................................................................................................................1

TableofContents.............................................................................................................................2

1.ExecutiveSummary.....................................................................................................................3

2.CompanyOverview.....................................................................................................................3

2.1Mission..................................................................................................................................3

2.2History...................................................................................................................................3

3.Products&Services.....................................................................................................................3

3.1ProductCategories.................................................................................................................3

4.MarketAnalysis...........................................................................................................................4

4.1TargetMarket........................................................................................................................4

4.2CompetitiveLandscape.........................................................................................................4

5.FinancialProjections...................................................................................................................4

6.Team............................................................................................................................................5

7.Appendix......................................................................................................................................5


**1. Executive Summary**

Meridian Outdoor Co. is a direct-to-consumer outdoor apparel and gear brand serving thru-

hikers, backcountry travelers, and weekend adventurers. This plan outlines our strategy for fiscal

year 2026, a year in which we expect to grow revenue by forty percent, expand into three new

retail categories, and launch our sustainability certification program.

Our competitive advantage rests on three pillars: field-tested product design, a vertically

integrated supply chain, and a community-first marketing model that reduces customer

acquisition costs by thirty-eight percent compared to industry benchmarks. The combination

gives us room to invest in durability and repairability without sacrificing margin.

Key highlights:

• Projected FY2026 revenue of $12.2M, up from $8.7M in FY2025.

• Launch of the Trailhead Pro apparel line in Q2 2026.

• Expansion into two new international markets: Canada and the United Kingdom.

• Sustainability certification for eighty percent of the product catalog.

**2. Company Overview *2.1 Mission***

To build outdoor gear our customers trust on the hardest miles of the trail — gear that lasts,

repairs cleanly, and returns to the earth at the end of its life.

***2.2 History***

1. 2018 — Company founded in Bend, Oregon by two former REI product designers.

2. 2019 — First product line ships: the Meridian Pack 40L backpack.

3. 2021 — $2M seed round closed; warehouse operations moved in-house.

4. 2023 — Crossed $5M in annual revenue; launched the field-repair program.

5. 2025 — Opened flagship retail store in Portland; began sustainability audit.

**3. Products & Services *3.1 Product Categories***

Our FY2026 catalog spans backpacks, footwear, apparel, outerwear, and cooking gear. The table

below summarizes our flagship SKUs for the coming year.

**SKU Product Category**

Backpack

Backpack

Footwear

Apparel

**MSRP**

MP-040

MP-065

TB-010

CP-002

SS-001

CK-003

Meridian Pack 40L

Meridian Pack 65L

Trailhead Boot

Canyon Pant

Summit Shell

Coalfire Kit

$189.00

$249.00

$219.00

$129.00

$299.00

$69.00

Outerwear

Cooking




**4. Market Analysis *4.1 Target Market***

We serve three customer segments, each with distinct purchase patterns and price sensitivities.

• Thru-hikers — multi-week backpackers who prioritise weight, repairability, and

durability over brand recognition.

• Weekend adventurers — families and young professionals who hike two to five trips per

year and value comfort and convenience.

• Technical guides — industry professionals who require gear that can be serviced in the

field and carry a reputation built on long-term reliability.

***4.2 Competitive Landscape***

The outdoor gear market is crowded but fragmented. Our three primary competitors each hold a

narrow positioning that leaves room for a brand optimizing for durability across price tiers.

**Competitor**

Alpinista

Basecamp Co.

Ridgeline

**Positioning Weakness**

Premium technical gear

Mass-market durability

Ultralight specialists

High price point, limited catalog

Inconsistent quality control

Narrow product mix; no apparel

**5. Financial Projections**

The following four-year projection assumes the launch of Trailhead Pro in Q2 2026 and the

opening of two international markets in Q4 2026. Gross margin expansion reflects supplier

consolidation and a shift toward in-house manufacturing for core SKUs.

**Metric FY2024 FY2025 FY2026 FY2027**

Revenue

$6.0M

$8.7M

$12.2M

$16.8M




Gross margin

Op. income

Employees

52%

$0.6M

24

55%

$1.2M

38

57%

$2.1M

54

58%

$3.4M

72

**6. Team**

Our leadership team combines outdoor industry experience with operational and financial

discipline.

• Elena Márquez — Chief Executive Officer

• Jonas Park — Chief Financial Officer

• Priya Raman — Head of Product

• Tomás Ortega — Director of Operations

• Siri Nakamura — Head of Sustainability

**7. Appendix**

Supporting materials are available at the following locations:

[Sustainability](https://example.com/meridian/sustainability)[whitepaper](https://example.com/meridian/sustainability)

[Supply](https://example.com/meridian/audit-2025)[chain](https://example.com/meridian/audit-2025)[audit](https://example.com/meridian/audit-2025)[(2025)](https://example.com/meridian/audit-2025)

[Product](https://example.com/meridian/catalog-fy2026)[catalog](https://example.com/meridian/catalog-fy2026)[(PDF)](https://example.com/meridian/catalog-fy2026)